Digital Marketing Performace Reporting for

Assortment Optimization Analytics

Delivery Time Reduced by 90%

20+ Dashboards delivered

Problem:

  • Delay in marketing decision making (assortment selection and pricing) due to 3-6 weeks time for processing POS and distributor data collected from third party

Challenges:

  • Extremely inconsistently formatted data
  • Large number of files (20+) with 10M+ rows to be processed, cleaned and stitched to build analytics and large number of dashboards within a short span of time

Our Solution:

  • Built automated data pipelines to process and store data on Azure
  • Implemented complex pattern matching logic to address inconsistently formatted data

Business Benefits:

  • Required analytics was delivered within 2 days as compared to earlier 3 - 6 weeks
  • Increased business user confidence in pricing products due to more available time

Technology