Digital Marketing Performace Reporting for

Large US based Media Agency

45 Clients Onboarded

50% Effort Savings in client onboarding

Business Need:

  • Need for Digital Marketing Performance Dashboard with consolidated view of all media spends, campaign performance and returns (ROAS)
  • Gaining fast, reliable and intuitive actionable insights for advertising media channels

Challenges:

  • High variety and volume of data (10M+ monthly rows) across 15+ Digital Media Platforms and 30+ tables.
  • Excel used as reporting tool – scalability, performance, collaboration and security

Our Solution:

  • Integrated data from media sources to establish a unified data model
  • Implemented self-service BI portal

Business Benefits:

  • Increased client engagement through interactive, self-service BI dashboards
  • 10% savings in specialist's time enabling them to focus on campaign optimization

Technology